In Maser, nestled in the rolling Asolo hills in the North East of Italy, Forno d’Asolo inaugurated its renovated headquarters in October 2017. Forno d’Asolo is Italy’s leading producer and distributor of frozen sweet and savory pastry products and has been in 21 Invest’s portfolio since 2014.

The renovated, modern site is designed to improve communication, increase the exchange of ideas, and reinforce a sense of community. Moreover, the new site will host the new Forno d’Asolo Academy, dedicated to providing thorough training to its own sales force and clients to enhance their ability to better satisfy final customers’ expectations. The Forno d’Asolo Academy will also give life to the important training project with the launch of a “Professional Barista” Master course - offered free of charge to young adults between the ages of 17 and 25, to train those who want to work in the industry.

Alessandro Benetton commented: “The renovated headquarters will enhance Forno d’Asolo’s sense of community with clients, employees, suppliers and the local society.”