Coyote
21 invested in Coyote in 2010 and created a comprehensive driving aid services provider, offering a full range of premium real-time information.
Over the course of 21’s investment tenure, Coyote underwent significant growth, enriching its product and service range with innovative features and devices, as well as increasing its user base tenfold to close to 4 million members, active on all platforms: dedicated devices, smartphones, and embedded in new “connected car” original equipment manufacturer head units.
21 also supported Coyote in improving operating efficiency by completing a managerialization and institutionalization process, with new top executive recruitment and reinforcement of key departments such as Sales & Marketing. Coyote also redefined its distribution channel strategy, creating its own network and also developing internet sales. With the support of 21, Coyote significantly increased its sales and Ebitda.
The exit process was completed in December 2014 through a management buy-out organized by the founders.
Key figures
€M 106
sales at exit
#1
in France and Belgium, with a strong presence in Germany, Italy, Spain and Poland
15
Stores
3.9 million
active members
123
employees at exit
“Coyote is a prime example of 21 Partners’ approach to developing promising companies through organic growth. With our support, Coyote became a European leader on a fast growing attractive segment. The company is now ideally positioned, with a recurring and highly profitable paid subscription model and strong cash generation, to successfully drive further expansion in Europe. ”
Gérard Pluvinet
